Hrm Issues in the Premium Oil and Gas Case Essay

This essay is based on the Premium Oil and Gas Company (POG) case study. POG, as a global, company is functioning in diversified business environment. It causes in fact, a necessity to deal with varied internal and external environmental issues, that occur within the company. Internal business environmental issues are in control of the enterprise. External business environmental issues, on the other hand, are driven by factors, that are beyond the control of the company (e.g. legal issues). According to the executives, POG company aspires to become a truly global enterprise, known for its modern and meritocratic management, supported by outstanding learning organisation. Nevertheless, some major issues can be found at all levels where company operates. This paper is focused on POG strategic issues, related to human resources management (HRM) and is divided into three parts. The first section of this paper provides a brief overview of the company aims and outlines the essay scheme. The following section indicates and analyses two main HRM issues, related to POG case, including general justification of the choice made. At the same time, a series of recommendations for POG is provided, before conclusions will be presented in the third part. Two main issues defined by the author refer to communication and knowledge sharing aspects. In general, one of the most significant platforms for company issues to arise are the culture differences between co-workers. Since internationalisation strategies started being implemented by enterprises on a large scale and the number of multinational companies grew rapidly, also multicultural issues have become the substantial matter to deal with. For POG case, where westernized culture of the headquarter is confronted with eastern way of thinking in Azeri subsidiary (Hercules Meets Buddha), communication issue can be named as one of decisive factors affecting organisational side of the company. The main role of organisational communication (Elving, 2005) is to inform clearly employees about their responsibilities, as well as about company policies and issues. Secondly, communication leads to a better integration and community creation. Hancock and Zayko (1998) also indicate the importance of communication, whereas its lack often provides with resentments between employees. The communication levels in POG may be distinguished between Azeri employees (trainees) and their trainers/colleagues from headquarter, as also between Azeris within their group, what manifests itself in teamwork tasks. The most appropriate theoretical framework to analyse the communication issues in POG seems to be the concept of Hofstede’s five cultural dimensions (Hofstede, 2001) in relation to Azeri national culture. First dimension in this model refers to uncertainty avoidance, explained by Hofstede (2001, p.161) as â€Å"The extent to which the members of a culture feel threatened by uncertain or unknown situation†. In relation to POG case, there is a strong alienation, suspiciousness and reluctance of Azeri trainees to westernized corporate culture. These types of behaviour seem to be typical reaction on culture shock. In result, high level of uncertainty avoidance successfully reduces the efficiency in communication between them and their western colleagues. The second, and one of the most important dimensions in context of communication is power distance. Mulder (1977) as cited in Hofstede (2001), explained the meaning of power distance by comparison of power determinacy, which is unequal between less and more powerful members of a particular system. Countries like Azerbaijan, exhibit a high degree of power distance, which means that its citizens are a hierarchical society. As a consequence, several problems can be observed in POG communication skills trainings. Firstly, Azeri trainees are afraid of asking questions, as lack of knowledge is seen by them as humiliation. Moreover, there is a strong resistance of rising issues with managers in fear of undermining their authority and damaging relationships with them. Also trying to draw conclusions from mistakes is very difficult, as taking responsibility is uncommon for Azeri people. POG trainers find these behaviours in total opposition to the company brainstorming working patterns, consistent with open and free to ask POG culture. Another dimension in Hofstede’s model is individualism, as opposition to collectivism. There are several main differences between these assumptions (Hofstede, 2011). In individualistic social framework, only immediate family is expected to take care of its member (â€Å"I†- consciousness society). Individualistic approach is concerned with westernized cultures. On the other hand, in collectivist social framework, immediate family is extended to other relatives and non-relative in-group members (â€Å"We†- consciousness society). Definition, which more accurately describes Azeri society is collectivism, what POG trainers assumed to be a solid base to develop team working skills for them. However, as the practice shows, there is a strong recognition of inequality within the group members, resulting from status-conscious society model. In Trompennars and Hampden-Turner seven dimensions’ model (1997), status-conscious approach is defined as ascription theory, where status is based on position. Communication issues arise, when there is a need from trainers to identify responsibilities and contribution of particular members in a team. Communication within the team is also affected by the social status of its members. Next dimension from Hofstede is a differentiation of social attitude in terms of gender. Feminine and Masculine societies can be defined. Feminine society is associated with modest and caring values for both genders. There is a balance between family and work (Hofstede, 2011). Good examples of feminine societies are Scandinavian countries, but also Russia, where the role of women is inherently high and influential in social relations (Camiah and Hollin shead, 2003). On the other hand, masculine societies reflect patriarchal and traditional structure with male leadership and domain role (Sikdar and Mitra, 2012). This approach is close to Azeri social behaviours, where women role in society is quite limited or at least not equal to this of men. In turn to POG case, a significant communication issue arises between Azeri trainees and female L&D officer. Despite her outstanding qualifications, communication barriers are built because of cultural accretions. Male trainees find it insulting to be advised or educated by female. In result, information flow is highly disrupted. The fifth dimension (Long-Term vs. Short-Term Orientation) is not directly linked with communication issues in this case, however, in general it may be an important indication for multicultural issues based on behavioural patterns. Another issue related to communication is language. However, this aspect is also highly linked with knowledge sharing issue and will be explained later on in this paper. Considering the main issues related to the communication in POG, identified in this paper, some changes should be provided in order to cope with these issues. A comparison can be made to Elite Hotel case, where cultural differences had also a strong impact on communication between co-workers. Although some recommendations may be covered in both cases. Firstly, the performance for â€Å"Communication and Team Working† module should be customized. This module, as a key tool of communication, does not suit to cultural differences between Azeri co-workers and company culture management scheme. Practical implementation of company rules will not succeed without understanding of these cultural differences by both sides. Taking into account POG’s aspirations to become a truly global and meritocratic company, responsibility and flexibility in management processes should be embedded. In practice, various cultural trainings, as well as cultural events to build up coherent relations, should be provided at the beginning of the training programs. Such cognitive steps ought to improve communication and become a platform to implement practical aspects of the training programme. â€Å"Communication and Team Working† module modifications shall focus on overcoming of power distance influences, through engaging trainees to an active involvement in discussion and problem solving proposals. Also individual tutorials for Azeri trainees might help them to overcome communication barriers. Inequity in terms of ‘team working’ need to be suspended by cultivation of organizational culture, in order to enhance intercultural and intra-cultural communication. Underestimation of female as a teacher should be confronted with a huge, direct and continuous support from high male authorities to break the stereotypes and teach trainees how to overcome them without losing respect in their own environment. Nevertheless, the competences of L&D officer must be proved by this young female. Knowledge sharing process is concerned as another significant issue related to POG case. Whereas explicit knowledge can be formalized, tacit knowledge is strongly connected with communication. Moving further, communication issues have impact on knowledge transfers. Processes of creating knowledge and its management in organizational level have been studied by many authors. Most of them emphasize the importance of capability to transfer knowledge, as a pivotal factor in fields of organiza tional learning processes (Goh, 2002). The process of sharing knowledge may be considered from different contexts. Transfers may take place within the same unit in organization, throughout different departments, or between subsidiaries. Knowledge can be also shared between individuals, communities and groups; locally, nationally or worldwide. Argote and Ingram (2000, p.151) link these partitions with experience and describe knowledge transfer as â€Å"the process through which one unit (e.g., group, department, or division) is affected by the experience of another†. There are several ways of how knowledge is shared. According to Taylor et al. (1996), there are three main strategies for transferring HRM knowledge. POG strategy characterizes high internal but low external consistency, what indicates centralized HRM system and strong domination of headquarter over its Azeri subsidiary. There are several important individual factors, affecting knowledge transfer. Integrated capability of these factors may either facilitate or impede the HR knowledge transfer (Lecture 2, Knowledge Transfer and Sharing, Figure 2). Accordingly, some issues related to knowledge transfer in POG case are connected and complemented by communication issues, however they demonstrate problems from different view. Firstly, culture differences between co-workers have a large impact on knowledge transfer. The example of female L&D officer is the most appropriate one to adopt, when knowledge absorption is limited by cultural ties. Another issue is connected with motivation and willingness for cooperation, required to achieve mutual benefits. Lack of co-operative behaviours can be observed in terms of sharing opinions or involving into discussion during the meetings with management board. Finally, language skills can determine processes of acquiring knowledge, when Azeri workers need to learn English as an operative language in the company. However, English is not the first language for Dutch workers either, who stand for the majority of the company staff. In terms of recommendations, knowledge sharing issues must be solved by POG executives quite fast, bearing in mind the company staffing plans for the next five years. Generally speaking, POG strategy of HRM should become more integrative (rather than exportive) with high internal and moderate external consistency, in order to optimize solutions for subsidiaries like Azerbaijan. There is also a significant role of trainers and expatiate managers for knowledge transfer capabilities. Country-specific, intercultural training should be conducted for them, as part of their preparation for the job. The Robert Bosh GmbH case is a good example for POG, how to achieve intercultural proximity to improve knowledge transfer. HRM issues in POG company simply highlight, that it is not sufficient for organizations to get adopted to business environment without respecting individuals from different cultures (Trompennars and Hampden-Turner, 1997). Hofstede’s framework clearly indicates these differences, which affect HRM, not only in communication, but also in knowledge transfer. The deeper the differences, the more complex management issues arise. ‘Communication and Team Working’ module should be customized in respect to Azeri culture, rather than be left unified for all subsidiaries. Also implementation of integrative HRM strategy, jointly with higher intercultural sensitiveness of trainers and expatriates could facilitate knowledge absorption capacities of Azeris. Nevertheless, core values of the company management ought to remain unchanged. There are no simple decisions without both positive and negative consequences involved. In fact, there is no single box with tools to fix problems, and various ways may be chosen to follow. List of references: ARGOTE, L., and INGRAM, P., 2000. Knowledge Transfer: A Basis For Competitive Advantages in Firms. Organizational Behaviour and Human Decision Processes [online], 82(1), p. 150-169. Available at: http://www.columbia.edu/~pi17/2893a.pdf [Accessed 1 December 2012]. CAMIAH, N., and HOLLINSHEAD, G., 2003. Assessing the potential for effective cross-cultural working between â€Å"new† Russian Managers and western expatriates. Journal of World Business [online] 38, 245-261. Available at: http://wenku.baidu.com/view/862ab85abe23482fb4da4cf7.html [Accessed 5 December 2012] ELVING, W.J.L., 2005. The role of communication in organizational change. Corporate Communications: An International Journal [online], 10(2), pp. 129-138. Available via: Emerald [Accessed 1 December 2012]. GOH, S.C., 2002. Managing effective knowledge transfer: an integrative framework and some practice implications. Journal of Knowledge Management [online], 6(1), pp. 23-30. Available via: Emerald [Accessed 7 December 2012]. HANCOCK, W.M., and ZAYKO, M.J., 1998. Lean production implementation problems, IIE Solutions, 30(6), pp. 38-42. HOFSTEDE, G., 2001. Culture’s consequences: Comparing values, behaviours, institutions, and organizations across nations. 2nd ed. London: Sage Publications Inc. HOFSTEDE, G., 2011. Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture [online], unit 2. Available at: http://scholarworks.gvsu.edu/orpc/vol2/iss1/8 [Accessed 3 December 3, 2012]. SIKDAR, A., and MITRA, S., 2012. Gender-role stereotypes: perception and practice of leadership in the Middle East. Education, Business and Society: Contemporary Middle Eastern Issues [online], 5(3), pp.146-162. Available via: Emerald [Accessed 5 December 2012]. TAYLOR, S., BEECHLER, S., and NAPIER N., 1996. Towards an integrative model of strategic international human resource management. Academy of Management Review [online], 21(4) pp. 959-985. Available via: Business Source Complete [Accessed 7 December 2012]. TROMPENNARS, F., and HAMPDEN-TURNER, C., 1997. Riding the waves of culture [online], 2nd ed. London: Nicholas Brealey Publishing. Available at: http://khurrambukhari.files.wordpress.com/2012/02/riding-on-the-waves-of-culture.pdf [Accessed 3 December 2012]

Nivea: Softening and Standardizing Global Markets

The brand's positioning also made it distinct from other products on the market: It was a multipurpose cream sold at a price that made it available to the masses, rather than to only the upper-class women who were the competition's target market. Over the years, Naive's positioning strategy has remained as simple and steadfast as the now- familiar blue-and-white package. Despite all the technological developments the company has Introduced In skin care products, and all the markets it has sold In, Naive's marketing always focuses on key brand benefits-?high quality, reasonable price, straightforward approach, and mild skin care.This commitment to the mainstream market and focus on multipurpose applications means that every product introduced under the Naive name has to conform to guidelines which ensure that everyone working on the brand around the world knows what it stands for. Naive's marketing strategy is well stated by Roll Sunnis, chairman of the Beresford Group: â€Å"The str ategy of concentration on exploiting market potentials and regional growth opportunities is to be continued. The same applies to moves into new market segments and to increased investment in research and development. Exploiting market potentials means constantly Introducing new products that meet current market needs and the needs of newly targeted market segments. One example from the past Is Naive's emphasis on health and active lifestyles as more women went to work In the 1 sass. Others Include the Introduction of sunscreen, skin protection, and tanning products to match the more active, outdoor lifestyles In vogue from the sass to today: plus products for every skin type and need. To meet the needs of new market segments, Naive expanded its product lines to include children and men.All these new products were guided by the Naive standards: each product must meet a basic need, be simple and uncomplicated, not offer to solve only one specific problem, be a quality leader, and be p riced such that consumers perceive a balanced cost-benefit relationship. Bed's new product strategy was honed in the sass when competitive challenges prompted the company to take steps to revivalist the brand. It used a two-pronged approach. First, to counteract perceptions hat Naive had an older, less dynamic Image, the company for the first time described specific product benefits In Its advertising.Before this, advertising had focused on the variety of settings In which each product could be used, Second, BFD Introduced additional products that would leverage the recognition and reputation of the Naive name In growing segments AT ten mar et K . Nines are sun-Dramas, sun as Naive Shower and Bath, Naive for Men, Naive Sun, Naive Hair Care, Naive Body, Naive Visage, and the recently introduced Naive Baby. In 1990 BFD internationalization its rand's by creating a worldwide name for each product category and implementing common packaging on a global basis.Moreover, all ads, regardless of the country in which they ran, had to evoke a common emotion, use the same typeface, incorporate the same kinds of people, and use a uniform Naive logo. The result is a highly standardized approach to global marketing. Rather than focusing on the individual differences among peoples around the globe, the firm focuses on the similarities. After all, as one company official notes, all people have skin and many people have he same needs and ideas. This leads to a direct approach and a high degree of consistency.When a firm operates in as many markets as BFD, consistency, simplicity, and focus on the same benefits not only create a universal brand image, they also reduce headaches. Many fewer marketing decisions have to be made. Standardized advertising campaigns need be adapted only slightly by translation into the local language. Because the costs can be spread around the globe, it's much less expensive to run a single global campaign rather than many separate regional ones. And m arketing control is much simpler and easier with a standardized program.Packaging costs are reduced and product recognition is very high when people encounter the product in other countries and cultural situations. The second element of the BFD strategy is exploiting regional growth opportunities. Doing so, however, may necessitate some adjustments to the standardized approach. Because Naive Creme is a European product, its appeal and marketing approach can be very similar in many parts of the globe. The United States, Canada, Latin America, and South America were all populated by European settlers.This produces some commonality in cultural background and light skin type, with the result that many products developed for the German market can be sold in these markets with little or no product or marketing adaptation. A focus on healthy, glowing skin will sell cosmetics in nearly all these markets. Of course, the company might use darker-haired models with more olive complexions in th e Latin and South American markets. And it might develop tailored sub-brands and programs for important sub-segments of all these markets.However, as Naive moves further away from this common European cultural base, its products may be less well suited to the market. This is particularly true in African nations, where a majority of people have much darker skin and may require different sorts of moisturizer and sunscreen products. In between the European and African markets are the Asian markets, which are characterized by yellow and frequently more pale complexions. Although Naive sells well in some Asian markets, such as Indonesia and Thailand, it sells less well in Japan.The difference in sales is attributable to both market and cultural conditions. In the past, Japanese markets were strongly protected and there was relatively little competition from non- domestic manufacturers. Unfortunately for Japanese merchants, the resulting high prices provided a strong lure to foreign produ cers. When BFD first entered the Japanese market, it was highly successful. But as Japanese markets have opened up, competition has increased, price maintenance has been abolished, and prices have fallen.As a result, BFD has reduced the number of products sold there, and focused on ten more pro Detailed ones. I nerve are cultural Territories Detente markets sun as Germany, the United States, and Japan. Germany and the United States are classified as â€Å"low-context countries,† which means that ads should state explicitly what the product will do. Japan, in contrast, is a â€Å"high-context† country in which product claims do not need to be stated explicitly. Rather, because Japanese consumers want to form relationships with companies, the company itself should be prominently featured in advertising.If the company is worthy of consideration, then the quality of TTS products is assumed to be high. Thus, an advertising campaign prepared for Germany requires more than Ju st a little tweaking in order to promote products successfully in Japan. All these differences argue for more adaptation of Naive products and marketing to match cultural and market differences outside Germany and the European market. However, as economies develop, they tend to acquire many of the same tastes as developed economies. An example is Russia, where men -? especially younger men-?are beginning to spend more on cosmetics.They are eying many of the same brands as their Western European counterparts-?Gillette, Naive for Men, Old Spice, and a few designer brands such as Christian Dior, Airman, Boss Lance, Arms, Guy Larch, Gucci, and Pace Arabian. Price is not the crucial variable in the purchase decision-?men are buying based on product characteristics such as fragrance and brand awareness. For companies such as Naive and Gillette, which are willing to spend on advertising, the market seems quite responsive. The bottom line is the increasing homogeneities that argues against customization of arduous for specific markets.Speaking of bottom lines, Beresford has done very well with its own. Total sales for Beresford cosmetics business grew at 5. 7 percent in 1996, despite decreased sales of the company's higher priced Label and Atria lines and lower sales in Japan. The Naive line grew by 13. 3 percent, far outpacing the more expensive cosmetics and skin care products. However, growth around the world has been uneven. Although Bed's brands experienced double-digit growth in Eastern Europe, Scandinavia, Southern Europe, and South America, sales growth withinGermany and some Northern European countries has been much lower due to the difficult economic situation. Naive held its own in the United States, but grew by 36. 3 percent in Mexico. Despite strong growth in Thailand and Indonesia, sales in Asia and Australia fell by 10. 4 percent, affected by the downward trend in Japan and China. Compounding the Japanese losses are unfavorable exchange rates between th e yen and the mark, which reduced earnings even further. Even so, although the overall global picture for Beresford is quite good, it's still Just a little fuzzy in some parts of the world.

Animal use in Medical Research

The use of animals in medical researches has saved and also improved the quality of lives of many people and animals as well. Medicines, techniques and procedures currently used in diagnosing and curing diseases have been made easier by using animals in research.This has greatly helped to understand how the body works. Most of these researches are conducted in universities, hospitals and other institutes to find cures that reduce the death of human beings and at the same time the animals themselves (Understanding Animal Research, 2010).Initially, most deaths were occurred as a result of infections and diseases and it was not until 1900 that developments were made to put an end to the deaths due to the introduction of animal testing (Understanding Animal Research, 2010).Major medical breakthroughs such as the discovery of anesthesia, artificial respiration, germ theory and the discovery of the AIDS causing virus have been arrived at as a result of animal testing (Understanding Animal Research, 2010). Medical research that uses animals should be continued as it aids in saving lives.Use of animals for medical research is cruel and immoralDissection of animals is also known as vivisection which can either be done either in part or completely and later the findings used in medical research (Monamy, 2000).Alternatively, animal reactions to different substances can be monitored from their behavior. In his research, Monamy recognizes the use of animals in conducting experiments in medicine fields such as psychology, physiology, biology and improvements in medical technology.However, animal rights activists consider actions inflicted to animals in the process of research as a form of cruelty, terming the actions as against the moral obligations of human beings to animals. Animal rights campaigners claim that animals possess moral rights and thus it is wrong for human beings to use them for experimental purposes (White, 2008).The findings of investigation on the morality of animals shows that a morally considerable creature as one that can be morally wronged. This is a capability that is generalized to be possessed by human beings despite there being no clear proof of any other animal with the same ability (Stanford encyclopedia of philosophy, 2003).According to Stanford encyclopedia of philosophy, a claim that human beings are more morally competent than animals grants them the ability to make decisions that affect both animals and human beings (2003). Also, this makes the human beings responsible for activities that enhance the dignity of all forms of life on earth.It has led to the development of processes and substances that ensure that life is habitable for both human and non-human beings. In the light of this view, proponents of animal testing have continued to cite this as a reason for the execution of animal testing.In contrast, there has been a revelation of animals exhibiting feelings, especially primates. They have social ties with each other. This was discovered by their abilities to show emotions when one of them died after being depressed (2003). Other animals too have been proven to demonstrate high degrees of mental sophistication (White, 2008).In his book, Contemporary Moral Problems† White claims that this argument accords them the moral right to be respected and not to be used in experiments. Birds such as parrots, mynahs and magpies are seen to be mentally competent (2008, pp. 347).More supporters of animal rights claim that animals have inherent value. Thus, they believe that every creature has the will to live its life free from pain or suffering like the one that may be caused by medical tests (Singer, 1975).All beings are entitled to similar considerations in view of their capacity to be alive (Singer, 1975). In his book named â€Å"Animal liberation: a new ethics for our treatment of animals† Singer explains that the capacity of some animals of the group of higher vertebrates to feel pain must not be ignored. He relates it to the ability of human beings to feel the same and hence the need to respect moral rights of animals.According to Singer, the fact that human beings continue to accord moral respect to retarded human beings and those considered to have lost their capacity for what is considered moral rights, is being unfair to animals. He adds that â€Å"lack of moral rigths† has led to animals being slaughtered for food and continously used in medical experiments (1975).

Leading Organizations Essay Example | Topics and Well Written Essays - 2250 words

Leading Organizations - Essay Example According to Kanter (1995) such an action will not constitute an adequate response. This is so because, success is based on an organisation's ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 1995:71). Within the context of today's global competition, businesses and firms no-longer compete as individual companies but try to corporate with other businesses in their activities (Wu & Chien 2007:2). These researchers further argue that, this strategy has become quite common in many businesses today. The conventional vertical integrated company based business model is gradually being replaced by collaborative relationship between many fragmented, but complementary and specialized value stars and constellation (Wu & Chien:1). An alternative approach towards organisational success, one which is becoming increasing prominent and has attracted the sustained attention of both domestic and international business scholars are core competences, capabilities and resources (e.g. Madhok 1998, Prahalad & Hamel1990, Hamel & Prahalad1994 ). In today's global business environment it is no longer sufficient simply to meet customers demand as time quality and cost have become increasingly important in the phase of increasing competition (Petts 1997:551). According to Higgins (1998:2), "customers don't always know what they need or even that there is a problem to be solved." Success awaits those companies that recognize the fact that, to be successful and satisfy customers, it is often necessary to lead customers into recognizing these needs (Higgins 1998:2-3). This is what Nike and a host of other leading brands have been doing. In the next section, using the five forces framework of Porter (1980), I will diagnose the Nike brand to see the company's control over suppliers, competitors, competitive rivalry etc. 1.2 Nike and Porters Five Forces Model According to Porter (1980), argues that understanding of the sources of competition in an industry was vital in developing an organisation product advantage. As shown in the five forces frame work, Porter further states that, five forces were vital in shaping the nature of competition in an industry, and at the same time dictate the company's advantage through the nature of the relationship with the market participants. In the industry in which Nike operates rivalry is not fierce though there are many niche players, with direct competition coming from Addidas. Nike through the five forces has a higher bargaining power when compared to its competitors, suppliers and customers, because of the brand equity. With a relatively high profit margin, in the sector to attract potential competitors or new entrants, the situation is however difficult for new entrants to enter the line of business, because huge capital, and capabilities to support after sales services are vital too. Through an

The Strengths and Weaknesses of Britain's 'Traditional Constitution' Essay

The Strengths and Weaknesses of Britain's 'Traditional Constitution' - Essay Example Any state whether large or small should have important and elemental values which enable efficient and effective governance. It is these rules that show a picture of the country’s values and nature. They bring out the character of the state as dictated by the understanding of the citizens of the laws based on whether they are laws or a formulation of how things should be done. As much as the state may formulate these laws independently and uniquely, some common characteristics can be identified in many states’ laws or in the general administration. For many nations and states, there are laws and rules that govern the conduct of people or provide guidance on the way of life. In Britain though, this is not the case. Unlike most states in the world, the country lacks the formal and legal documents that bring forth the procedures or arrangements by which the country is to be governed. It lacks the set of main values, norms and upholding by which the state is to be administe red. Types of constitutions A constitution is a set of rules that govern the administration in a state and the government on the mode of administration1.There are various methods that are used to classify types of constitutions. A constitution can be codified or not codified, federal or unitary and flexible or rigid. A codified constitution is usually based in one document and is more likely to be inflexible while a federal constitution divides power into two parts of the government2. Written and unwritten The words written and unwritten refer to the way in which the constitution is formulated and the main distinction is brought out by whether the constitution is brought out in a single or a set of documents or whether it is just an assembly of various sources. A written constitution is usually presented in a document or a series of documents and this is common in almost all the countries. An unwritten constitution is one that is not expressed in a document or even a set of document s. Britain is an example of country that lacks a written constitution though some of its parts may be in written form. Any written document provides a clear guideline and is more authentic thus is seen more legally and can be easily endorsed than the unwritten one3. Rigid and flexible A constitution contains the basic principles that govern the mode of administration of any state. Basically making these rules is based on the aspect of continuity and thus lack of alteration. In the event of alterations, there are specific channels that are followed. The ease with which a constitution can be altered to suit the changing times reflects its flexibility. If therefore a constitution follows a long channel and is basically subject to a process which is restrictive before the laws can be changed, it is referred to be rigid. In the case of Britain that lacks a written constitution; the case of rigidity is actually questionable and may be less. If a bill formulated and passed in the parliamen t receives the royal pass on, it becomes effective since there is no higher restrictive force or body to create difficulties4. Therefore, the laws are subject to changes since there is no procedure earlier formulated and put down to change particular laws. The flexibility of the constitution in unmentionable and the laws are made by the parliament with no higher body to make them. The parliament tends to receive less restriction and the constitution also contains the non- legal part which is

Design & Facilities Essay Example | Topics and Well Written Essays - 1250 words

Design & Facilities - Essay Example You could further wash it down with a choice of Greek wine or beer served at the well equipped bar. The entrance is a large porch leading to an ambience that portrays Greek goddess in the setting of ancient Athens. The original black and white walls of the French restaurant were redecorated with Murals of Grecian scenes surrounded by grape vines adding to the contemporary look. Flooring was made more contemporary with stone and wood finish. There is an indoor as well as an outdoor dining area. The restaurant can comfortably seat about 90 diners with the bar located near the poolside. The guest are welcomed by the restaurant manger himself who make you feel special as he walks you across the room elegantly adorned with classic Greek paintings are discreetly placed on the walls, with the Parthenon pillars giving the restaurant a look of unexpected grandeur. Colorful checkered cloth is draped on the tables while flowing crystal & brass chandeliers give it an ancient aura. You have a choice of seating indoors in the formal setting or share a drink under the starlit skies. The furniture is comfortable yet elegant complimenting the walls which were in earth tones with brick linings. The waiters know the menu and are in keeping with the Greek hospitality combined with a great attitude. Food is excellent from starters to lamb meatballs served with exotic Greek herbs sauces. The Galaktaboureko is an ovation to end the fine dining experience with. The bar was magically lit with the pool by the side to make it all the more inviting. The surroundings are exotic with climbing grape vines on wrought iron grill work. Greek music lifts the spirits of the diners absorbed the elegance of the surroundings. The Greek aquarium which is the bars back drop is unusual with the great Atlantis Theme amidst which colorful fishes swim in and out. It is not only entertaining for the viewers at the bar but extremely relaxing as well. The high backed chairs at the bar are

Commen acssement Essay Example | Topics and Well Written Essays - 750 words

Commen acssement - Essay Example To begin with, there is the language barrier factor. Different countries communicate through different languages throughout the whole world. This could be a massive hindrance to the scope of business especially when the businesses are to serve the foreigners (Brush, 2013). Apparently, when a business is established in a country, its ostensible purpose is to serve the local population. Therefore, the investor should be well versed in the language of communication. This will ensure perfect communication as the entrepreneur will have perfect conversations with the local population. Consequentially, when the entrepreneur does not have experience in the language, it will be a hurdle to steer the business. As a fact, communication in business is the ultimate factor that will affect making contracts and closing sales. Secondly, before initiating a business in a different country, an entrepreneur has to consider the political climate. For a business to sprout there is need for a peaceful pol itical environment. This will ensure people have free access to the markets to make purchases. As such, the business will have constant demand for the products and services. However, this is disrupted when there is political tension. People will find it difficult to access the markets for products and services (Brush, 2013). This could lead a business into unforeseen losses, as it will be making meagre sales. Similarly, an entrepreneur has to consider property rights in a country. Some countries have stringent rules and regulations on foreigners in concerns to property rights. Some countries deny foreigners full ownership rights to property. This could be a blow to the investors, as they will have difficulty when they want to use some of their assets in some instances. For example, when the foreigners do not have full ownership rights, they are unable to use such assets as collateral for a loan. Previously, entrepreneurs have not been vigilant and categorical on the economic situati on of a country. However, when investing in a foreign country, it is prudent to consider the economic situation of a country. For example, a country that has a low debt-to-GDP ratio will be prudent (Brush, 2013). Similarly, an entrepreneur has to consider a country that has low and declining unemployment rate. The employed people will be an increasing demand market for the products. In addition to this, an entrepreneur has to consider a country that record high rates of consumer spending. As a fact, some entrepreneurs also consider countries that record increasing incomes with lowering inflation rates. This is a positive sign that the business will make commendable progress after its establishment. Consequently, a country that records an increase in the middle class also proves a perfect prospect for a business. When establishing a business in a foreign country, an investor needs to focus on the exchange rate. Some countries have the best exchange rates, which is a positive sign to a business. However, some countries are marred with the worst exchange rates in the world. This could be a negative sign to a business. For example, when some assets are introduced into the country, their value decreases instantaneously. On the other hand, the value of some assets will increase when they are transported into a country with a favourable exchange rate. This could affect the business in one way or another. Similarly, an entrepreneur has to focus on the economic development of the country (Brush, 2013). Countries

Operations and Human Resource Management Assignment

Operations and Human Resource Management - Assignment Example Working effectively with agencies is, therefore, a key consideration for institutions that require their services. A comprehensive analysis of Proposals should, therefore, be done where the institution’s aim will be to identify the best agency to provide for its requirements. The incompetence of agencies will have consequential negative effects on the institutions that hire them and therefore scrutiny is crucial. The component aspects of a good agency range from their credibility to their ability and efficiency. An efficient agency begins with good management. Those in the positions of managers should be conscious of the fact that they are dealing with demanding employees as well as corporate organizations. It is therefore important for them to lay down clear objectives and goals that play the role of guiding the stakeholders as well as striking a balance among their interests. It then leads down to the ability of employees and their motivation to ensuring they give their all towards the attainment of the laid down foals and objectives (Caldwell, 2007). The other aspect is that of risk management. In the agency, an organization is faced with many risks and challenges. The best way to manage these risks is by insuring themselves against any feasible causes that may lead to losses. The other credible way is risk sharing. Agencies may spread their risks with other partners in the same industry such that in the occurrence of losses, they will not bear the whole burden. The other very important activity is budget development and management activity. Just like any other organization, an agency needs to properly plan for its finances. This is best done through the formulation of a budget. A budget stipulates ways in which finances are to be earned and also how they are to be spent (Grey, 1999). A deficit in  the budget may be translated as insolvency of the business which is quite a risky position to beat. A surplus, on the other hand, would mean that the organization is well placed financially and is actually making profits. The budget, therefore, is an important tool for agencies since it is able to evaluate just how much the agency should spend and in what activities.  

MRP4 Assignment Example | Topics and Well Written Essays - 2500 words

MRP4 - Assignment Example Major barrier to educational reform resonate in the way of excellent education. In many schools, administrative, physical, and psychological conditions militate against carrying out principal curricular reform efforts. Essentially, teachers have limited time to study, think, organize materials, consult with colleagues, and individually counsel students. Teachers do not have computers for recordkeeping and word processing, private offices, expert consultancy access, laboratory assistants, and additional support from professionals (Hoppe, Person and Birgegà ¥rd 56). In the similar vein, obstacles to reform are eliminated while positive conditions for change are recognized. They need to reiterate adoption of an environment for administrators and teachers that motivate experimentation, centered on long-term gains, as opposed to instantaneous goals as increasing test scores, and appreciating and rewarding innovation (Boyd et al 142). Creative ideas for education reforms arise from a variety of sources. Only teachers can provide the insights that emerge from intensive, direct experience in the classroom. They engender reform tasks by imparting knowledge to students, crafting, and adopting an excellent school culture (Raymond 111). Where teachers are not persuaded of the value of proposed changes, they may fail to implement educational reforms. Teachers are pertinent to reform, but they are not solely responsible for attaining goals. They require allies since they cannot change the textbooks alone or mount sensible testing policies. Creation of administrative support systems demands that the public understand the direction of reforms, obstacles, successes and mobilizing funds to pay for reforms (Hoppe, Person and Birgegà ¥rd 147). Education policymakers and school administrators should support teachers. Teachers require the input of academic colleagues such as scholarly experts on

Linguistics research training Essay Example | Topics and Well Written Essays - 1000 words

Linguistics research training - Essay Example The ages between 16 and 18 are a grey area, and here care would have to be taken to ensure that the subject is mature enough to understand what is being proposed. If there is any doubt here, more stringent ethical decisions would have to be taken. Once the age issue is resolved, there are important questions about how public or private a website is intended to be. One way to decide this is to ask the question: â€Å"Are participants in this environment best understood as â€Å"subjects† (in the senses common in human subjects research in medicine and the social sciences) – or as authors whose texts/artifacts are intended as public? (AoIR, 2002, p. 7). In some blogs and homepages the author is offering material for public view, with no password or other restrictions on viewing. In this case informed consent to research the website would have to be obtained from the owner. If there is a community involved, which assumes some kind of small group privacy, then permission f rom the whole group needs to be obtained: â€Å"â€Å"†¦ the greater the acknowledged publicity of the venue, the less obligation there may be to protect individual privacy, confidentiality, right to informed consent, etc.† (AoIR, 2002, p. ... 9) Participants must have the right to withdraw at any point, and to see the results of any research which involves them. Task 2. Situation Two: Radio discourse research You choose to analyse a politician’s discourse as produced during a radio program. What ethical issues need to be resolved (if any)? Radio is a public medium and so there is no need to obtain the politician’s permission to study the discourse that is produced on the radio. Privacy or anonymity is not a concern in this case. The radio company is a business, however, with rights such as copyright over the material it produces, and normally there are restrictions on what can be recorded from the air. Permission would have to be sought from the radio company either to use their recordings (preferable) or to make private recordings. Task 3. Situation Three: library research You choose to do a study on the discourse of SIN during the 2nd World War. What ethical issues need to be resolved (if any)? This is a t ricky ethical issue because it involves contrasting moral definitions which are hard to pin down and analyse. Depending on the method used, the researcher would need to disclose his/her own position either formally or implicitly. One way of doing this is to define the terminology of analysis very carefully, and contrast this with other definitions which are used in various sources. The data found in the library needs to be referenced thoroughly, to ensure that sources are acknowledged, but the researcher needs to reflect very carefully on the way that the topic is approached, the vocabulary used, and any hidden bias or prejudice that might creep in to the use of heavily loaded terms such as â€Å"sin.† Matthews and Ross give good advice on this point, which should be heeded when

BMW Strategic Scenario ( Corporate Strategy) Case Study

BMW Strategic Scenario ( Corporate Strategy) - Case Study Example Other car manufacturers are hurriedly trying to imitate the Toyota philosophy in their work place. The other car substitutes for BMW include Volkswagen, General Motors and Ford. These car manufacturers use the same parts in their car models and car brands(Larsson & Falkemark, 2006;5) . India's conglomerate TATA has bought the Jaguar from Ford company for one billion pounds. The Jaguar is expected to produce its new medium saloon, the XF, that was sold in Mar1 in the United Kingdom and on in April in the United States. The Jaguar had suffered a slump in sales by as much as forty five percent in the last month alone. This percentage data is translated to having only seven hundred fifty seven cars sold in January alone. The current Jaguar model is the S -type car. In fact, there had been over eight thousand orders for the XF jaguar model around the world. Even Tony Blair tested the XF model himself. The BMW brand also suffered a decline in sales in the same January period. There was a decline of eight percent decrease in sales for the same month of January alone. This is translated into only two thousand five hundred sixteen cars sold for the same thirty day period. The Japanese car, Toyota, which builds cars for prospective clients in Burnaston and Derby, UK had dropped by eleven percent to only eight thousand, four hundred eighty seven only. The Japanese car manufacturing company, Honda, has been producing its cars in Swindon, United Kingdom. Honda has suffered the same fate of declining sales because its sales had declined by two percent. This can be translated to actual sales of only seven thousand seven hundred units. Another Japanese car company, Nissan, has been increasing its car sales. Nissan was able to sell many of its Qashqai model introducing an increase of thirty percent. This can be translated to four thousand six hundred sixty -six new Nissan Qasqui model ("UK Car Industry Cuts," 2008, p. 22). The 2006 year ended with BMW only generating 5.4 percent of the entire car market. the Volkswagen group generated twenty percent of the car market. The average Japanese OEMs gathered a big thirteen and fifty /100 percent of the car market. Meanwhile, Daimler only got a smaller six and 2/10 percent of the market. Renault had gathered eight and 6/10 percentx. Daimler is one of the major competitors of BMW. This company focuses on highly salable products in the car market segments that include mid -size, luxury and sports utility vehicles. Another strong competitor of BMW is the German car manufacturing company called Audi. Audi is a subsidiary car company called Volkswagen. Audi focuses on the very lucrative luxury and high performance car market segment (BMW:207 company profile edition 3: Competitor analysis,2007;p.7). 3.What are the key competencies required in the BMW group industry BMW has many key competencies. The company has been able to develop a new petrol engine family in a joint cooperation project. These engines are used in future models of its MINI cars. This was possible with the help of Matts Carlson's scientific mind. BMW has also

Is Doubt the Key to Knowledge Essay Example for Free

Is Doubt the Key to Knowledge Essay As a student currently taking the International Baccalaureate, I constantly question the differences between the several areas of knowledge which I study. In a period where technology shows constant developments which trigger new discoveries and establish new facts, a critical outlook is essential in order to assess the validity and limitations of knowledge claims that arise within these fields. The twenty-first century has been called the age of information, where individuals have the ability to communicate freely and where knowledge becomes increasingly accessible. This seems to create an environment where knowledge prospers freely, and where doubt is gradually becoming extinct. However, many still argue that this new age of information bombardment creates a false sensation of certainty, and a series of unsupported convictions. Almost all areas of knowledge have a particular way of achieving values of truth, when that is possible whatsoever. This is directly linked to the ways of knowing in Theory of Knowledge, (emotion, perception, language and reason) as well as through the methods each field uses in its attempts to explain something, or to reach truth. Furthermore, it is important to recognize the several â€Å"paradigm shifts†, as in the term first coined by Thomas Kuhn[1], that change the perception and methods through which we acquire and interpret knowledge, as well as our definition of truth. Scientific certainty derives from countless experimentations and observations, and many debate whether scientific truth can ever be reached. History, on the other hand, is rigorously based on personal experience and interpretation of individual accounts, which allows for partiality and bias. This essay aims to evaluate and distinguish these two areas of knowledge, as well as determine the possible legitimacy and certainty that can be obtained from the knowledge claims produced in each field. Historical analysis is one the most controversial areas of knowledge, possibly due its extremely ambiguous and uncertain nature. Historians may disagree over the causes and consequences of nearly any historical event. It is important to remember that history is based on paradigms. As a result, it s almost impossible to find a particular period in history which has not been marked by disputes between historians, attempting to determine what actually happened. Thomas Carlyle, a 19th century historian and teacher at the University of Edinburgh, once stated that â€Å"The history of the world is but the biography of great men†, an allusion to The Great Man Theory, one of the many paradigms that have bent the shape of historical analysis. If we take the Second World War as an example, it seems as if the historical context of the war is seen through the actions of men such as Adolph Hitler, Joseph Stalin, Benito Mussolini and Winston Churchill. Another paradigm that can be observed in historical thought is the â€Å"Rise and Fall† concept, which tends to evaluate the history of empires and historical powers in terms of two phases: the ascent and decline. Examples of this paradigm can be found in many titles of history books: â€Å"The Rise and Fall of the Holy Roman Empire[2]†, â€Å"The Growth and Decline of the French Monarchy[3]†, â€Å"The Rise and Fall of the Third Reich[4]†, amongst others. Furthermore, as we analyze the history of the Second World War, we also find correlations with another historical paradigm, best exemplified by the famous proverb: â€Å"History is written by the victor†. The argument proposed is quite clear; those who triumph at War and reach power will inevitably influence and determine the course of history. In order to better illustrate this claim, two extracts follow, concerning the Nazi invasion of the Soviet Union in June 1941; the first, a broadcast by Winston Churchill to the British people, and finally a speech given by Adolph Hitler in Berlin, proclaiming the invasion of the USSR: â€Å"At 4 oclock this morning Hitler attacked and invaded Russia. (†¦) A non-aggression treaty had been solemnly signed and was in force between the two countries. †¦) Then, suddenly, without declaration of war, German bombs rained down from the sky upon the Russian cities. (†¦) Hitler is a monster of wickedness†¦Ã¢â‚¬ [5] Winston Churchill, London, June 22 1941 â€Å"National Socialists! (†¦)The German people have never had hostile feelings toward the peoples of Russia ( ) Germany has never attempted to spread its National Socialist w orldview to Russia. Rather, the Jewish-Bolshevist rulers in Moscow have constantly attempted to subject us and the other European peoples to their rule. (†¦) which were particularly severe for Germans living in the affected nations. †¦) The purpose of this front is no longer the protection of the individual nations, but rather the safety of Europe, and therefore the salvation of everyone. May God help us in this battle. † Adolph Hitler, Berlin, June 25 1941[6] Analyzing both speeches, the difficulties of validating a historical account become quite evident, since there are always several perspectives concerning a specific historical event. As it relates to the ways of knowing, history is extremely dependent on perception and language, making it particularly hard for historians in hindsight to corroborate one account over the other and recognise its legitimacy. However, offering a personal perspective, I would most likely tend to support Churchill’s account of the 1941 Nazi occupation of the USSR. Yet, after exposing the uncertainties and ambiguity of historical knowledge, I begin to question whether or not my perception would differ, had Hitler and the Axis’ forces won the war. Unfortunately, it seems that would most likely be the case. Science is widely regarded as one of the most reliable fields of inquiry. When considering its potential for accurate and impartial conclusions, my initial response was to consider the scientific method the ideal, archetypal model of discovery. History seems simply too inseparable from human emotion and interpretation to produce a constantly indisputable account of facts, while science appears to be the most reliable and precise area of knowledge, solely based on rationality, empirical evidence and observable patterns. The scientific method, starting with a predicted hypothesis, followed by an experiment, collection and interpretation of data, which ultimately leads to a conclusion which could be repeated by any other scientist, gives the impression of being the perfect â€Å"truth formula†. On the other hand, when looking at the progress of science over time, it is important to realize that, together with the other areas of knowledge, real certainty can never be achieved in science. Even when scientific models survive repeated testing which fail to disprove them, they cannot be universally accepted as truths, but only provisional truths that are simply given functional certainty. The Caloric Theory[7], introduced by Lavoisier, was once a commonly accepted theory that was discredited in the 19th century by the mechanical theory of heat introduced by Carnot[8], which later on evolved into the science of thermodynamics. This supports the claim that scientific â€Å"truths† only exist on their specific â€Å"scope of applicability†[9]: â€Å"Science progresses through trial and error, mostly error. Every new theory or law must be skeptically and rigorously tested before acceptance. Most fail, and are swept under the rug, even before publication. Others, like the luminiferous ether[10], flourish for a while, then their inadequacies accumulate till they are intolerable, and they are quietly abandoned when something better comes along. Such mistakes will be found out. Theres always someone who will delight in exposing them.  Science progresses by making mistakes, correcting the mistakes, then moving on to other matters. If we stopped making mistakes, scientific progress would stop. † [11] In conclusion, it seems that uncertainty will always be an indissoluble part of every area of knowledge. We can also conclude that historical and scientific knowledge have an incredibly different way of explaining and interpreting things, mostly due to the ways of knowing, or according to which filter each area of knowledge attempts to express their ideas, and draw conclusions. While many may argue that the main purpose of these areas of knowledge is to explain and generate answers, some would say that their aim is inquiry, and their purpose is to generate questions. If we analyze these fields in hindsight, it is hard to dispute the claim that what we now consider hard facts are simply theories waiting to be discredited by the progress of our existence. Although at first I found myself to be disappointed with my findings, I stand corrected. The pursuit of knowledge, the quest for truth, is a never ending cycle of discoveries, and most importantly rediscoveries. Once we are certain of anything, we kill this cycle, we close the book, and the entire process loses significance and context. In the human drive for knowledge and higher awareness, as in the questions that generate the angst and sorrow of human consciousness, there can never be an unquestionable truth, an indisputable answer, for certainty is an illusion.

Analysing The Challenges Facing Multilateral Organisations Today Politics Essay

Analysing The Challenges Facing Multilateral Organisations Today Politics Essay War is often the result of non negotiable problems/disputes. Since the end of the Second World War, liberal international theory advanced the establishment of international organizations such as the United Nations (UN) and its sub bodies, in the belief that such international forums were where state members have a chance to discuss and air their common issues and grievances and could prevent war and, widen the corporations between nation states. However, since its creation, the legitimacy as well as the effectiveness of these multilateral institutions has always been questioned. The end of the Cold War marked a new era of world politics where the United States (US) became the predominant power in the international system. In addition, the Iraq war of 2003, led by the US, but was not authorised by the United Nations Security Council (UNSC) and the issue raised a question about the hegemonic position of the US over the United Nations. This is just one of the many challenges multilatera l organizations like the UN are facing today. The terrorist attack on 9th November on the US and similar attacks elsewhere in the world, as well as the increasing threat of weapon of mass destruction (being used by either a rogue state such as Iran or a terrorist group) in the 21st Century is another major challenge for the United Nations and its administrative departments. Moreover, with the increasing involvement of non state actors and non governmental organizations nowadays, the value of formal institutions like the UN is clearly affected in adverse ways. To clarify if multilateralism is in crisis or not, it is essential to firstly look at the difficulties posed by these new dimensions to multilateralism, then evaluate its reaction and effectiveness at tackling them. In this essay, the focus will be on UN as this is often seen as the vanguard of multilateralism. Firstly, the essay will examine what multilateralism can be defined as and will name the current challenges which Mult ilateralism faces, it will then go on to give analysis of the sources of those troubles. Finally, it concludes that such multilateral institutions like the United Nations are under real challenge to the effectiveness of their multilateralism; however, it is not yet in a crisis situation. The leaders of these organizations can no long presume their exchanges to be business as usual but need to take into account these growing troubles and think more about reform if multilateralism is to continue to function in a stable way. Before discussing whether multilateralism is effective one needs to consider what exactly multilateralism is. For Paul Nielsson, UN Commissioner, multilateralism is about all parties carrying out concerted efforts to strengthen the international regulatory framework (Jorgensen, 2007, p.2) and involves states pooling both resources and sovereignty. The problem for many participants in multilateral processes is that the processes themselves are often slow and difficult, and rarely do their results satisfy every participant (ibid). Thus, multilateralism is by definition a process where participants cannot expect a zero-sum outcome, where they can clearly identify their gains or losses and say it was a success or failure. Multilateralism is a compromise between states where its greatest success is that everyone is a winner and everyone is a loser, because nobody gets everything they want. However, the UN has become the focus of most peoples idea of what a true multilateral organisation is and should be. Therefore the success of the UN in resolving modern international problems is also used as the guideline to whether or not multilateralism is effective or ineffective. The recent invasion of Iraq led by the Bush administration was preceded by concerted attempts to make it a UN operation. The fact that it did not led to US claims that the UN was ineffective and prior to the invasion of Afghanistan the US president Bush said the UN was so ineffective that dont call us, well call you (ibid). However, the debate between whether unilateralism or multilateralism is the most effective method of international relations is one fought as much within America as it is internationally and as Nye observed This battle between multilateralism and unilateralism is often played out between the president and Congress and has led to a schizophrenic America (Nye, 2000, 156). A final problem is that the UN always focuses on promoting free trade as a vehicle for expanding multilateralism and economic power is focused still within the major developed Western states. Thus, developing states often see the UN as biased and ineffective when it comes to promoting the interests of the Third World (Jorgensen, 2007, p.4) However, despite the criticism for the lack of UN support for Iraq and Afghanistan invasions and thus the claims by many unilateralists that it is an international body that is largely ineffective, there remain many who still see multilateralism as the finest success of the post- war environment. The Deputy Scretary-general Asha-Rose Migiro of the UN made it clear in a speech in 2009 that the world faced more than problems of security and terrorism. These include poverty and hunger in less developed countries, the lack of protection in many areas of human rights, the global financial crisis and discrimination against women. For Migiro these problems can only be solved through, global solutions to global problems and the UN is the only existing global organisation that can deal adequately with these challenges (Migiro, 2009, p.1). Other multilateral organisations exist but in Migiros view Solutions must be hammered out in a process involving all States.   Groups such as the G-8 and G-20 are important, but it is vital to return to the United Nations as the natural locus of action on global issues (Migiro Asha-Rose , 2009, p.2). War is often the evidence of a failure of multilateralism and the UNs avoidance of actually getting involved in the wars in Iraq and Afghanistan maybe seen as an effective decision rather than a failure, especially as the UN is still often the first organization that enters into a conflict arena during and after the conflict in order to either make peace or sustain a peace process. The Secretary-General made it clear that there was no choice available between multilateralism and unilateralism as We either succeed together, or we fail alone (ibid). Obviously, the avoidance of involvement in conflict is often used by participants in the conflict as a reason why the UN and multilateralism is ineffective. However, the response to aggression in international affairs is often best tackled through multilateralism. AsKevin Hartigan argues, multilateralism is a demanding organisational form. It requires its participants to renounce temporary advantage and the temptation to define their intere sts narrowly in terms of national interests, and it also requires them to forego ad hoc coalitions and to avoid policies based on situational exigencies (Hartigan, 1992, p.604). The UN has proven to be the most effective forum within which this cooperation can occur, as witnessed in the first Gulf War. In defence of the UN, Shashi Tharoor, former UN Under-secretary General noted that relative peace in the second half of the last century depended on the idea that in order to keep the peace, in order to help human beings to progress and so on, you needed a mechanism, as well as a system of rules that would actually be to the benefit of all and that this role could only effectively be carried out by the UN (Tharoor, et al, 2006. P.4). As Shashi notes, todays world is one with problems without passports (such as terrorism, climate change, drug trafficking) and the UN provides a forum for states to discuss and develop solutions to these problems on an international level of cooperation. Tharoor later observes that the problems of today are often too large, too complex for one government, or bi-lateral relationship to adequately deal with and so the involvement of the UN means, that humanity is responsible, not one government.   In that process, the universality of the United Nations gives you a mechanism to actually deliver effective results. On the first hand, the value of those collective institutions like WTO or UN is undeniable, especially in the time of globalization when the world is becoming a borderless entity where not only trade, but also problems such as drugs and climate change cross from country to country unimpeded by the sovereign idea of borders between states. The UN reduces the expense, time and effort needed by any one country to deal with threes problems. It offers a forum within which states can confidentiality work out deals and strategies, and in the process states get to know about each other freely, thus increasing the confidence in future levels of cooperation (Robert o Keohen, p2). Furthermore, as international terrorism and transnational criminals are increasing problems then it bis easier to see that a threat to one is a threat to all. Very few states have the power to stand alone and confront those difficulties ( A more secure world, 2004). Although UN has been criticised for not responding e ffectively to these emerging challenges, there is little in the way of alternatives being offered. As Robert argued; terrorism and proliferation of weapons of mass destruction can only be addressed in concert with other countries, even the super power like US(Hutchings) does not have sufficient resources, political will or power to deal with these modern challenges. However, the UN is aware that it needs to reform and has set out five primary areas for change. Reform may involve drastic changes to the members and size of the Security Council and to the way it makes decisions, but essentially it needs reforms that assist it in, 1. Reforming management and operation procedures, 2. Strengthen humanitarian action, 3. Bring human rights to all in the world, 4. Strengthen efforts to maintain peace and security, and, 5. Significant movement forward on meeting development challenges (UN). Thus the extent of the need to reform to meet these challenges goes beyond just altering the size and methods of working of the Security Council. It requires dealing with the financing of the organisation, strengthening aspects such as the Human Rights Council and ensuring that the popular promotion of multilateralism is always more effective and long-lasting solutions to the modern problems of the international system rather than the unilateralism so often chosen by s tates and directly the cause of many of the wars of today and in the past. Hartigan, Kevin (1992), Matching Humanitarian Norms with Cold, Hard Interests: The Making of Refugee Policies in Mexico and Honduras, 1980-1989, International Organisation 46, Summer, 604. Knud Erik Jà ¸rgensen(2007) The European Unions International Identity: the Role of Multilateralism Nye, Joseph (1991) Bound to Lead: The Changing Nature of American Power (Basic Books 1991). Nye, Joseph (2002) The Paradox of American Power, Ikenberry, G. John (2002) Americas Imperial Ambition, Foreign Affairs, 81(5): 44-60. Migiro Asha-Rose (2009) Tackling Current Global Challenges Requires Building An Effective Multilateralism, Speech to UN, 15th April 2009 Shasis Tharoor, et al (2006) DebateThe United Nations: Still Relevant After All These Years? Carnegie Council Essay question : Is multilateralism under challenge? Or in crisis? Or is it business as Questions to define What is multilateralism, the definition, are we talking specifically about UN or any other? IR theory, Realist, Liberalistà ¢Ã¢â€š ¬Ã‚ ¦ Crisis? How do you value /define/ classify if M is in crisis? Or is it only about emerging challenges?( in that case, list the challenges), in 21st century The increasing development/involvement of non-state factors not necessarily means the fail of formal institutions. Ad hoc coalition. Alternative arrangements. Strength and weakness. Argument: challenges are real. Ineffectiveness is real. Neither takes it as crisis nor business as usual. Need to fix it. Need to reform. Ref Robert L. Hutchings, 2003, The United Nations and the Crisis of Multilateralism, Keynote Address, University of Pennsylvania, Model United Nations Conference http://www.dni.gov/nic/speeches_un_multilateralism.html Keohane, Robert O., 2006, The contingent legitimacy of multilateralism, in Edward Newman, Ramesh Thakur and John Tirman eds., Multilateralism Under Challenge? Power, International Order, and Structural Change (Tokyo: United Nations University Press). Edward Newman, Ramesh Thakur and John Tirman eds., Multilateralism Under Challenge? Power, International Order, and Structural Change (Tokyo: United Nations University Press), introduction. Newman, Edward, 2007, A Crisis of Global Institutions? Multilateralism and International Security (Oxford, Routledge) Introduction, chapter 1 and 2. A More Secure World: Our Shared Responsibility, Report of the Secretary-Generalà ¢Ã¢â€š ¬Ã… ¸s High Level Panel on Threats, Challenges and Change (New York: United Nations, 2004), summary. Available at: www.un.org/secureworld Forman, Shepard, and Derk Segaar, 2006, New Coalitions for Global Governance: The Changing Dynamics of Multilateralism, Global Governance, vol.12, no.2.

Strategic business management and planning

Strategic business management and planning 1. Introduction: Easy jet is the leading cheapest flight service company in European Airline Companies. The mission of the company is â€Å"to offer Low cost airline service to the masses†. Easyjet was established by Sir Stelios Haji-Ioannou   in 1995 .Easy jet is the fourth leading European airline, the UKs leading budget airline and one that contests the ‘number two LCC in Europe. Easyjet board had been disagreement of extension with his creator sir stellios since last two years (daily mail 2010). Newly joined(2010,July 14th ) chief executive Carolyn McCall with aid of easy jet chairman sir mike rake made a deal with brand licensing (daily mail 2010). She is very fresh for airline industry. Now I am going to critically evaluate how she is going to face future challenges ahead of her. Source: Map of the destination points www.easyjet.com 1. a) Strategy: in art of war book sun Tzu giving answer for what is strategy? A way of thinking; an aware and deliberate process; a concentrated implementation technique; the art of ensuring future success. According to Mintzberg H., (1994)† Strategy is a unified, comprehensive, and integrated plan and designed to ensure that the basic objectives of the enterprise are achieved†. A strategy or general plan of action might be formulated for broad, long-term, corporate goals and objectives, for more specific business unit goals and objectives. Easy jet believes that people make the difference. Its through the efforts of all our people to deliver our four strategic priorities such as Safety is our No.1 priority, Build Europes No.1 air transport network, Develop a winning customer proposition, Deliver low cost and maximise margins that we will realise our vision: to become the best low fares airline in the world.(Easyjet 2009) 1. b) Strategic Business planning: Strategic business planning serves to bridge the gap between development goals and planning for implementation of specific tactical measure. Internationalization: Welch and Luostarinen (1988), defined as ‘the process of increasing involvement in international markets. Internationalization and strategic management: Welch and Welch (1996) have tried to develop a longitudinal theoretical model to identify the interrelationships between the two flows of international business inquiry, that is,They give meaning of ‘strategic foundations (knowledge, skills and experience, networks, etc.) of the enterprise and its external environment, and identify planned and unplanned routes to internationalization, with networking important in both. They conclude by calling for ‘empirical studies that specifically focus on strategy and internationalization Process interconnections (Welch and Welch, 1996: 25). Bell et al (1998): Internationalization and Business Strategy EasyJet have influenced by both internal and external environment in any strong grow stage. Internal environment: decision-maker characteristics has more influence in easyjet. We can say particularly sir stellos founder of easyjet and who has 38% share in easyjet. He had been last two years dispute with easy jet board for expansion of easy jet. (Thisismoney,2010).he has no problem with strategy of easy jet. EasyJet announced that it had agreed to purchase the entire share capital of GB Airways from the Bland Group. The deal was worth  £103.5 million and was used to expand EasyJet operations at London Gatwick Airport (anna.euro,2007) Easyjet has grown internationally acquiring GB airways on 25 october 2007. Sir stellos not happy with board accounting policy. He didnt like approach of board single cash generating unit. He insisted to be a he macro-economic climate to benefit of all shareholder.(abtn 2009) â€Å"EasyJet had reached an agreement on the pace of growth with Sir Stelios after he had questioned the strategy. The LCC now plans to increase future capacity by 7.5% per annum, following yearly increases of 15% from 2005 to 2008 and will increase its fleet to 207 aircraft by 2012. Sir Stelios declared himself â€Å"a lot happier† with the carriers shift to a more modest growth strategy† and insisted it was more resilient than that of Ryanair, which cancelled a large order with Boeing in 2009, though it will continue to receive aircraft from previous orders for several years to come†.then he changed his mind and resign from the board on may 2010 and again start his backward, too much over speed of   growth plan(capa 2010) Easy-jet influence by management competencies: No stability management in easyjet due to the action of sir stellos .management changes four year who worked hardly to develop the company Andy Harrison punished by sir stellos who has more share in the company. Sir stellos concentrated on account department he changed account management people. The shake-up will result in all three of the companys top jobs changing within the space of a year, following the departure in May of Jeff Carr, Easyjets chief financial officer(uk.yahoo,2009) .(abtn 2009) http://uk.finance.yahoo.com/news/easyjet-unveils-management-shake-up-ftimes-9106396619e0.html Rrapid management change create the conflict between management and employee External environment: Global influence: (Richard L. D,aft 1997 ) explaning that No company out-of-the-way from global influence. All international company influenced by global governing body. OPECs (Organization of the Petroleum Exporting Countries) set prices of oil and gasoline. OPECs globally influencing the airline industry.(tucker l,2008) CAA (Civil Aviation Authority) and IATA (International Air Transport Association) those bodies regulating the airline industry all over world. BAA is a leading airport monopoly company. We own six airports in the UK including the largest, London Heathrow, and we have interests in a number of others overseas. IATA and CAA fixing or reviewing price fare the airlines(price regulation). EasyJet Claims that   (CAA)Regulator Favoured BAA Over Fees and supporting monopoly company(gardian,2009 pg 28) Global warming: Global warming refers to the documented historical warming of the Earths surface based upon worldwide temperature records that have been maintained by humans since the 1880s.Its Is the combined result of Anthropogenic (Human-Caused) emissions of greenhouse gases and solar irradiance in exchange According To The World Meteorological Organization (WMO), The Decade Of The 2000s (2000-2009) Is the warmest one record. The global mean surface temperature for 2009 IS Currently Estimated at 0.44  ° C/0.79  ° F above-the 1961-1990 Annual average of 14.00  ° F C/57.20 (Ecoearth3009), Volcanic ash cloud: Global warming may prompt more hazardous geological events such as volcanoes, earthquakes and landslides, scientists have warned- Prof McGuire (telegraph3010) acid rain: volcanic explosion can change the Earths climate both for short periods and long periods. Volcanoes that release large amounts of sulfur compounds as sulfur oxide or sulfur dioxide in the atmosphere more strongly than those that eject just dust. The sulfur compounds are gases that rise easily into the stratosphere. Once there, they combine with water (limited) available to form a mist of fine droplets of sulfuric acid (volcanoes 2010) Andy Harrison said that â€Å"Easy Jet is planning to cut CO2 emissions by 50% by 2015.The aviation industry have an excellent record in reducing the environmental footprint of aircraft. Todays aircraft are typically 70% cleaner and 75% quieter than their 1960s counterparts. Now we are planning the next generation that will help towards taking the plane out of the emissions equation. Easy Jet is already setting the environmental standard in the airline industry. Our fleet of 131 aircraft has an average age of only 2.3 years the youngest of any major airline in Europe. We have recently called for over 700 of the dirtiest aircraft to be banned from Europes skies† (ecojet2010) Ash cloud crisis: Andy Harrison gave Q3-IMS-2010-Analyst-presentation-final report saying that how global warming affected the easyjet limited. Significant impact on results from volcanic ash 7,000 flights cancelled impacting one million passengers Estimated cost and lost contribution  £65 million Future challenges on 21st century: Drucker p., (2007) observe that In the middle of 19th century they exposed to many radical changes as we compare to this transition period. As during world warII many structural changes have been occured,then here comes the second industrial revolution started. According to Drucker argumentation, the future is not soo far because for the formation of business strategy there are five social and political certaintiesThe collapse of the birthrate in the developed world, changes in the distribution of disposable income and a redefinition of corporate performance, international competitiveness and the rising conflict between economic and political reality.Then he looks at the leadership requirements, the characteristics of information revolution,   Productivity of knowledge worker and finally their responsibilities in the system management. 1. Rivals for EasyJet now airberlin grown as a competitor in eroupe region looking share price movement on 3rd November 2010(capa2010a). The Challenge Facing (mccall) tougher has-been made by exchange at Ryanair CEO Michael OLeary WHERE IS planning a move to larger Airports near city centers, scrapping A Strategy is based Solely less-costly, out-of-town airports (businessweek2010) 2. Stability management competence frame in EasyJet. * â€Å"McCall will also want more boardroom stability following a spate of resignations. Chairman Colin Chandler and Finance Director Jeff Carr resigned in 2009, Stelios and his nominee Bob Rothenberg stepped down in May and Cor Vrieswijk, the operations chief, quit two weeks ago after just 3 1/2 years at the company† (businessweek,2010) * There is a some money changes in management last two years. 3. Globalization impact: The impact of globalization will lead to make a major challenge strategically to culture and language in the environment   business 4. Managing Across borders: The main creteria of an organisation is to survive in the 21st century and to succeed the workforce in business environment. 5. Revolution of Information Technology: The usage of internet, e-commerce and wireless are supported by a new world of infrastructure. 6. Security issues and increase demand for knowledge worker in an oranizations. 7. Leadership Challenges â€Å"Generational leadership managing an older workforce, as well as the digital generation Sustainability Defending todays environment and addressing consumers needs The developing world responding to a changing economy Diversity leading a workforce comprising ethnic minorities, mature workers, etc Globalisation managing an extended workforce, and social responsibility.† Organizations facing rapid change, unprecedented global competition, unpredictability and the constant threat of acquisition. At the same time, it is becoming increasingly aware of corporate social responsibility and global sustainability challenges in the broad sense. The 21st century is one in which we will need a servant leaders more than ever. It is difficult, fascinating and full of possibilities. If organizations are to thrive and survive, they must innovate. They need all the energy and creativity of their people. This requires a revolution in culture in the workplace the workplace that limit, deter the poor and those that release energy, enterprise and spirit. They also need to be led by world citizens. The best people want to work for ethical organizations that meet the needs of society and avoid prejudice. Sustainability focus on environment, charity corporate and social safety in EasyJet: Environment: Easyjet is giving high priority for environment safety. To be environmentally efficient in the air and on the ground as well. To lead shapes a greener future for aviation. Charity: EasyJet supports a charity of the year. The airline gives a corporate donation and provides access to staff and passengers to raise funds, and promotes the charity through brand awareness. Following a Europe-wide staff vote, EasyJet is proud to announce that our current ‘charity of the year is the Alzheimers Society. Corporate and social Safety: Safety is our first priority for both customers and staffs. Easyjet aims to provide its customers with safe, good value, point to point air services and believes in the goal of excellence of achievement in all its activities. Easyjet sees starving for excellence in environmental, social and ethical activities as a key behaviour for a successful and sustainable business Recommendation: Entrepreneur: the person who has great vision with innovation with optimistic personality. An entrepreneur is a person in charge of creating value, not only for him, but also for his investors, clients and for the society Entrepreneurship: entrepreneurship, which is defined as the pursuit of opportunities, acquisition of resources, construction of a team and discovery of markets adapted to offer the specific product (Dr.Zacharakis A,2009) Why it is important for Entrepreneurship: Its very important for global entrepreneurship to monitor the projects over all. Loyalty to customer, employee and government also paying right tax. To compete and set the goals to meet the globalization competitor To develop a acquire company. Bell et al.,(1998) state that organic growth and acquisition are good tool to make organization successful in internationally with entrepreneurship skill of management. Strategy: 1 Diversification strategy: Pils F (2009) discussing about Diversification, impact of diversification, advantage of diversification .diversification for company is a form of corporate strategy . It aims to increase profitability through higher sales volume resulting from new products and new markets. Diversification can take place either at the business unit or enterprise level. At the business unit, it is more likely to develop into a new segment of an industry where the company is already at the firm level, very interesting to enter a promising venture outside the scope of Business Unit. Sir stellios have been insisting about future of fleet expansion. When the fleet and the route to increase, we have more customers in the summer (six months) and festivals time, remaining six months, flights are in the ground(Businessweek2010). My opinion sir stellios has matured person in airline industry and also stellos Haji-Ioannou is a member of the New Enterprise, a group established to advise the Conservative Party on business policy (market watch3007). He is not against strategy of the company but against fleet expansion (capa2010) .so McCall can go for other sector diversification expect fleet. She has to considered about rivals also, when rivals increasing the fleet and route, mccall also has go for it. Otherwise she cant compete with her rivals .now easy jet share growing. Now main rival of EasyJet is ryanair share reduced in Europe.(capa2010a). Good news for easyjet: 1. Ryan air, the second airline in the United Kingdom, announced its intention to reduce the ability of winter in the UK by 16% compared to November of 2010, outlining the decision will result in the loss of over 2 million Passengers at airports across the UK during the winter of 2010 on a year-on year basis. (capa2010b). 2. New deal with sir stellos brand licensing ,easy brand not for flight,easyjet can use ther purpose aswell. new deal creates a lot opportunity for new ceo Carolyn mccall .she can go for cobranding, removing ancillary revenues(the so called 75:25 rule), â€Å"freedom for easyJet to lease-in non easyJet-branded aircraft to meet operational requirements within annual limits without the need for easyJet Group consent†,new product and new services.(capa2010c). Strategy 2: According to Sun Tzu art of war: â€Å"If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant.† Strategy: 2 divided boards strategy. Its not a best strategy not when the dissenter controls nearly 40% of the voting stock (capa2010) Sir Stelios is used to make his way. He now argues for drawing on growth. In some ways it may be perfectly justified in seeking to improve his win by EasyJet, a company that has not paid any dividends money although it has generated considerable revenue from the IPO, as well as royalty payments. In this regard, his argument against the expansion only up batteries if a more static fleet would turn into immediate dividends and will continue to provide under Sir Stelios strategy slow growth. He probably did his homework, he believes (and other shareholders) would be the winners, if not in the long term, at least in the coming months. However, so far it seems to be still in the minority, as the company continues to occur. If following a public campaign as now seems likely it will surely be disruptive. A public war is not what every company needs. The company is difficult enough as it is. The board of directors and chief executive officer of the airline however insist that the growth agenda had been agreed before Stelios commonly alleged change tack probably because of the difficult situation. The Chairman, Sir Michael Rake, in a letter to shareholders on 18-May-2010, said: â€Å"The Board is both surprised and disappointed to find itself in a public debate over strategy as Sir Stelios and I had agreed principles of engagement in May 2009 specifically to avoid such situations. In the view of the Board there are simply no grounds for a dispute.† New CEO insisting Easyjet never paid dividend. Stelios rising question our rivals paying the dividend, why cant we do that? (Business week, 2010)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Strategy 3: (osama el kadi 2008) strategizing using sun tzu art war. About stunning growth : strategizing the easyjet pocess of negotions,sales and innovations.easy can develop the company international level with most sucessful.   Strategizing Wynn Ellis said that† EasyJet still has capacity to enlarge capacity 5 percent to 10 percent a year, an analyst at Numis Securities in London with a hold recommendation on the stock.McCall needs to weigh the interests of all shareholders in making her decisions and be prepared to stand up to Stelios if necessary. The U.K. market may be relatively mature but there are opportunities in overseas markets.† (Business week, 2010)   Easy jet share growing well in Europe (capa2010a).easyJet shares were up 1.3%, while airberlin was up 1.2%. Ryanair shares lost 0.4%, with the carrier reporting strong traffic growth. Aer Lingus shares dropped 1.3%.So mccall strategizing the company to make stunning growth   using this method. Conclusion: After resovling the dispute of brand licencing with sir stellos ,carolyn mccall got more support from shareholder; because the deal creates more corporate-governance flexibility in EasyJet decision making in future. She got bit releaxed achieveing deal with founder easy jet .now she has to concentrate set up the managemtment competence framework. If she follow servent leadership at this present.she can resolve all the conflict in organization easily get the way to obtain new corporate strategy to achive vision with orgnational people.as I discussed in recommendation she can choose any one the strategy or both. My opinion she can go for diverfication and strategizing.because she is has strong negotion power(Sun Tzu: â€Å"The ultimate art of war is to restrain the opponent without fighting.†), sales techniquie (I can see her ability from gmg grop development , her vission and care about sustainability(gardian,2010)) and innovation. finally:mccall has to have answer for this que stion, what makes a business functioning in this sector victorious? While deciding diversification.

Anthrax Vaccination :: essays research papers

The anthrax vaccination is the only known defense available for United States Troops against the deadly anthrax virus. Many experts have said it is not effective against inhalation anthrax. Studies have not been conclusive in their findings. The chance of living if you have received the anthrax vaccination seems better. More studies should be conducted outside the Department of Defense, with their cooperation, before the process to vaccinate troops continues. Anthrax is a disease normally associated with plant eating animals (sheep, goats, and cattle) caused by the bacterium Bacillius anthracis. It is now controlled through vaccination programs throughout the world including the United States. Human infection with anthrax usually results from contact with infected animals or products. Anthrax was discovered by Robert Koch in 1876. An effective vaccine for animals was developed in 1881 by Louis Pasteur. In humans, the disease appears in both external and internal forms. The external form is contracted through cuts and breaks in the skin. The internal form is caught by inhaling anthrax spores, which invade the lungs and intestinal tract (Funk and Wagnalls New Encyclopedia, 1996). Russian scientists have created a new form of the anthrax virus by genetic engineering. Col. Arthur Friedlander , chief of the bacteriology division at the U.S. Army Medical Research Institute states, †The evidence that they presented suggested that it could be resistant to our vaccine† (Riechman, Army Times 03-09-98). When anthrax is used as a biological weapon, people become infected by breathing the spores released in the air. Anthrax is 100,000 times deadlier than the deadliest chemical warfare agent. It is the preferred biological agent because it is easy to produce in bulk and the materials are low in cost. (B.D.Hawkins,Army Times) Dr. Jose Ramero Cruz, of the World Health Organization states,†Because anthrax spores are resistant to dryness and heat, they are relatively easy to grind and store†. U.S. officials say that as many as 12 countries including Russia, Iraq, and North Korea, have established capabilities to produce and load deadly anthrax spores into weapons (D.Funk, Army Times, 3-19-98). An anthrax loaded scud missile could kill 100,000 people in an urban area according to a 1993 study, â€Å"Proliferation of Weapons of Mass Destruction: Assessing the Risks†, (J. Erlich, Army Times, 9-8-97). No country is known to have released the biological agent during wartime. Anthrax has the potential to cover large areas of the battlefield. It is not known what branch of service, front line, or rear area troops would be at greater risks. Defense Secretary William Cohen stated, â€Å"Anthrax is the poor man’s atomic bomb† (D.

Consciousness Essay -- Biology Essays Research Papers

Consciousness To define such a universally experienced phenomena as consciousness may seem on the most superficial level rather unnecessary. Yet a more scientific, and at times philosophical, investigation into the phenomena demands some sort of confirmed interpretation which supercedes any such common understanding. For our purposes the content of consciousness may be deemed those things of which one is aware and thus can report. Thinking, as well, and the higher-level mechanisms associated there in may also be components of this consciousness. While additionally an individuals' conception that the way in which she experiences the world comes from more than just the neuronal activity of her brain can be understood as a contribution of said consciousness (2). In his Consciousness and Neuroscience, Francis Crick and Christof Koch searched for the "active neuronal processes in [one's] head [which] correlate with consciousness". This well articulated investigation into the 'neuronal correlate of consciousness' (NCC) utilizes the nature of the visual representation to explore what they hypothesize to be a basic common mechanism, or number of mechanisms, which may account for consciousness (1). Crick and Koch introduces the argument that "to be aware of an object or event, the brain has to construct a multilevel, explicit, symbolic interpretation of part of the visual scene". Certainly the neuronal activity resulting from the varied patterns of light falling on one's photoreceptors does not alone explain the extent of visual experiences which one may conceive. Indeed the impression of completeness of any given perception proves largely false. Rather, the vivid scene has been 'made-up' by the brain, constructed out of aware... ...n perceives it. Web Sources 1)Consciousness and Neurosceince http://www.klab.caltech.edu/~koch/crick-koch-cc-97.html 2)Scientific Studies of Consciousness http://www.vanderbilt.edu/AnS/psychology/cogsci/kcave/Psy115A/consciouc.%20html 3)Notes and Suggestions towards A Theory of Consciousness http://www.culture.com.au/brain_proj/hyp-cons.htm 4)An Introduction to the Physiology of Ordinary Consciousness http://www.culture.com.au/brain_proj/physiol.htm 5)Does Consciousness Exist? http://www.culture.com.au/brain_proj/vaidya.htm 6)NEUROSCIENCE http://www.bakery.demon.co.uk/SPECIAL/02_00.html 7)NEUROSCIENCE - Specific Brain Regions http://www.bakery.demon.co.uk/SPECIAL/02_14.html 8)Serendip - Exploring the Consciousness Problem [an error occurred while processing this directive] http://serendip.brynmawr.edu/bb/consciousness/